2021
2020 The Content Collective Logo Rebrand
Entrant Company
Omnicom Media Group
Category
Branded Content - Motion Graphics
Client's Name
The Content Collective (TCC)
Country / Region
United States
Experience Level
Internal
The Content Collective was in need of a fresh look. Once I refined their brand and logo, I developed a motion graphic template and a full 3D intro. The goal was to reveal their rebrand in TCC's 2021 Sizzle Reel.
Concept: The small spheres that form their logo represent each of their clients. The gear scene represents their operations (work ethic), their mind (creativity) and a refresh to their old logo (their original logo portrayed gears.) Lastly, the final scene is an explosive reveal of unity, modernism and shine. Welcoming a fresh new look for all their new presentations, sizzles and online content.
Credits
Entrant Company
Tania Ewing & Assoc.
Category
Strategic Communications - Strategic Communications / Other
Country / Region
Australia
Entrant Company
CRX Design
Category
Design & Print - Packaging (Series)
Country / Region
Brazil
Entrant Company
Quill & Ink
Category
Content Marketing & Writing - Brochure
Country / Region
United States
Entrant Company
Directive Consulting
Category
Branded Content - Corporate Profile
Country / Region
United States