2021

NYX Awards - 2021 Gold Winner Winner

Lifestyle

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Branding

Client's Name

LIFESTYLE GLOBAL ENTERPRISE INC.

Country / Region

Taiwan

Experience Level

Agency

This film is made for 25th anniversary of LIFESTYLE GLOBAL ENTERPRISE INC. to rebuild the brand image. It conveys the intention and philosophy of LIFESTYLE GLOBAL ENTERPRISE INC. by highlighting a variety of unique lifestyles, crafts and stories-behind related to its furniture. The creative idea is using the double meaning of lifestyle to deliver the key message that LIFESTYLE is free minded to define lifestyle and encourages target audiences to look for their lifestyle.

Credits

Director, Producer, DP/Yuan Ze University
Shih Ming Chang
Producer/Wizard Films
Shih Lei You
Cameraman/Yuan Ze University
Bo Ting Liu
Editor
Wan YI Ke
Sound Designer
Yi Cheng Wu
VFX/Silk Digital
Etod Chang
Key Visual
Arthur Chen
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