Renaissance

This film is made for the Silks Hotel Group, a brand used to known as Regent Taipei, to rebuild the brand image. This film conveys the intention and philosophy of Silk Hotel Group by highlighting the unique design and irreplaceable travel experiences, such as traditional Chinese decoration, landscape and scenery around hotel, local cultural tours, and variety of cuisine. The creative idea is to build the image that Silk Hotel Group is initiating a contemporary Renaissance to be the channel of exchange for eastern and western culture, like ancient Silk Road, instead of being just a luxury and state-of-the-art hotel. The target group is 30 to 50 year old high-income socialites and business men who prefer staying in luxury hotels with a keen passion and appreciation towards Eastern and local culture and art.