2022

NYX Awards - 2022 Grand Winner Winner: Family AG

Thats the way luck goes.

Entrant Company

Family AG

Category

Commercial & Marketing / Games / Games Related

Client's Name

Jackpots.ch Online Casino

Country / Region

Switzerland

Experience Level

Agency

With the new image campaign « Thats the way luck goes. » (So geht Glück) Jackpots.ch aims to stand out from its competitors in a fun and captivating way. With catchy visuals, the spots show situations in which an impending misfortune is prevented by a unexpected, lucky win on Jackpots.ch. The sympathetic protagonists and hilarous stories strengthen the brand and inspire customer confidence at the same time

Credits

Claudio Catrambone
Executive Creative Director
Corinne Schneider
Account Director
Bubbles&Sons AG
Production Company
Easy McLovin
Director
Luka Trajkovic
Director of Photography
Marc Ambühl
Editor
Marina Starke
Color Grading
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Broadcast and Television
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Maurice Keizer

Entrant Company

A Tiny Audience, LLC.

Category

Broadcast and Television / Broadcast / Television / Other

Country / Region

United States

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Content Marketing Strategy
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Entrant Company

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Category

Content Marketing Strategy / Video or Video Series (NEW)

Country / Region

United Kingdom

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Branded Content
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Entrant Company

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Category

Branded Content / Banking

Country / Region

United States

2022
Strategic Campaign
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Entrant Company

Bell Textron Inc.

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

United States