2022

NYX Awards - 2022 Gold Winner Winner: Cultivate

This is Superior Construction

Entrant Company

Cultivate

Category

Series or Campaign / Construction

Client's Name

Superior Construction

Country / Region

United States

Experience Level

Agency

Superior Construction is a fourth-generation family-owned and operated heavy civil contractor specializing in complex design-build projects for the infrastructure and transportation sectors.
Superior Construction is currently working on the largest project in their history—The North Split in Indianapolis. Superior needed a film that captured the drive, tenacity, character and values of the Superior Construction team. Through the video and supporting creative and messaging we craft, the goal was to:
• Elevate the Superior Construction brand
• Celebrate North Split project progress
• Tell the Superior story and communicating closely held values of integrity, teamwork, and family
• Build awareness of and empathy for the challenges caused by completing such a large, complex job in the midst of a pandemic
• Build awareness that Superior is the local Indiana contractor, pulling out all the stops for their community

Credits

Brand Strategist & Creative Director
Kimberly Laughlin
Video Production Specialist
Kachi Mozie
President
Mark Wierda
2022
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