2022

NYX Awards - 2022 Gold Winner Winner: Cultivate

This is Superior Construction

Entrant Company

Cultivate

Category

Series or Campaign / Construction

Client's Name

Superior Construction

Country / Region

United States

Experience Level

Agency

Superior Construction is a fourth-generation family-owned and operated heavy civil contractor specializing in complex design-build projects for the infrastructure and transportation sectors.
Superior Construction is currently working on the largest project in their history—The North Split in Indianapolis. Superior needed a film that captured the drive, tenacity, character and values of the Superior Construction team. Through the video and supporting creative and messaging we craft, the goal was to:
• Elevate the Superior Construction brand
• Celebrate North Split project progress
• Tell the Superior story and communicating closely held values of integrity, teamwork, and family
• Build awareness of and empathy for the challenges caused by completing such a large, complex job in the midst of a pandemic
• Build awareness that Superior is the local Indiana contractor, pulling out all the stops for their community

Credits

Brand Strategist & Creative Director
Kimberly Laughlin
Video Production Specialist
Kachi Mozie
President
Mark Wierda
2022
Strategic Campaign
NYX Awards 2022 Winner - Getac: K120, Plan for the worst, bring out the best, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Communication Program

Country / Region

United Kingdom

2022
Marketing Effectiveness
NYX Awards 2022 Winner - 2020 Census Marketing Effectiveness, Reingold
gold
winner

Entrant Company

Reingold

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United States

2022
Audio & Podcasts
NYX Awards 2022 Winner - Breaking and Entering Advertising Podcast, MAS
gold
winner
Breaking and Entering Advertising Podcast

Entrant Company

MAS

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Your Imagination Starts with Our Finish, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Content / Post

Country / Region

United Kingdom