2022
Entrant Company
Warner Media - Courageous Studios
Category
Branded Content / Business-to-Consumer
Client's Name
AT&T
Country / Region
United States
Experience Level
Internal
STEM education has a race problem – with a yawning gap in participation and achievement between Black and White students.
To help close this gap and inspire more diverse participation in STEM studies, AT&T created “Forces of Change,” a docuseries that celebrates Black STEM role models by highlighting the breakthroughs of Black scientists from AT&T’s storied Bell Labs.
Each episode gives a voice to these pioneers, examining how their groundbreaking inventions and legacies of mentorship continue to influence young Black STEM professionals. From the microphone technology found in our cellphones to advances in engineering, our short films showed the impact of building intentional STEM pipelines for the next generation of Black scientists and researchers.
By showing audiences tangible Black contributions to the sciences and the importance of closing the education gap, “Forces of Change” boosted audience Favorability (+6%), Consideration (+17%) and Perception (+13%) of AT&T’s commitment to equality – and made a massive impact with 21M total views.
Credits
Entrant Company
Brand Ave. Studios/Amplified Digital Agency
Category
Strategic Campaign / Brand Strategy Campaign
Country / Region
United States
Entrant Company
AMT
Category
Content Marketing Strategy / Video or Video Series (NEW)
Country / Region
United States
Entrant Company
Moburst
Category
Marketing / Advertising Campaigns / Marketing Campaigns / Others___
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Commercial & Marketing / Editing
Country / Region
United States