SISU Mouth Guard

Lemonlight's mission is to make content creation easier for every brand on the planet. We do that by empowering brands with innovative tools and connecting them with the world’s greatest creators.
For this project, Lemonlight partnered with SISU Mouth Guards, a company that revolutionized mouthguard technology and set innovation standards. With unmatched quality and functionality, SISU Mouth Guards are designed with the athlete in mind, utilizing unique features hyper-focused on protection and comfort.
The mission of this project was to create a 30-second digital commercial that captures the viewer's attention and illustrates the benefits of the SISU product.
Creatively, we harnessed the passion of a dramatic half-time speech from a football coach that’s iconic to sports lovers and movie goers alike. We paired this intensely inspiring situation with comedy by having the coach talk about a mouth guard rather than the game. The coach walked through SISU’s key differentiators as “rules," which allowed us to illustrate the great benefits of the product in a humorous and memorable way.