2022

NYX Awards - 2022 Grand Winner Winner

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos - Cause Marketing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.

The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.

The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
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Entrant Company

Gravity Global

Category

Covid-19 Related - Website

Country / Region

United Kingdom

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Entrant Company

Joyful Consulting

Category

People & Team - Individuals

Country / Region

United States

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Shannon Family of Wines

Entrant Company

Affinity Creative Group

Category

Commercial & Marketing - Cinematography / Videography

Country / Region

United States

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Entrant Company

FROMWAYFILM

Category

Branded Content - Branding

Country / Region

Taiwan