2022

NYX Awards - 2022 Grand Winner Winner: Pets Global

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos / Cause Marketing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.
The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.
The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
Integrated Marketing
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
grand
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing / Event Marketing

Country / Region

Hong Kong SAR

2022
Commercial & Marketing
NYX Awards 2022 Winner - Aaron Donald, 'Stay Hungry', BOLT, Reddish
grand
winner

Entrant Company

BOLT, Reddish

Category

Commercial & Marketing / Directing

Country / Region

United States

2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Branding Strategy Campaign

Country / Region

United Kingdom

2022
Marketing / Advertising Campaigns
NYX Awards 2022 Winner - Freedom to Explore, ANTI Hamar
grand
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Marketing / Advertising Campaigns / Art Direction (NEW)

Country / Region

Norway