2022

NYX Awards - 2022 Grand Winner Winner: FROMWAYFILM

A Pleasant Day

Entrant Company

FROMWAYFILM

Category

Branded Content / Branding

Client's Name

HCT Pharma Works Co., Ltd.

Country / Region

Taiwan

Experience Level

Public Relations Firm

About The Entry

The LAXATIN tablets were depicted as a little ball rolling through the metropolis in the 3D animation. On a table, the story began. The LAXATIN logo was painted on the white ball before it began its voyage. The ball traveled through the streets, the metro station, the food court, and the restrooms before finally entering the digestive tract. In the animation, the ball appears as a character. Except for the ball with the LAXATIN logo, none of the balls travel through the scenes smoothly.

Featured Media

Credits

Director
Yang-Feng, Cheng
Lead Artist
Shih-Chi, Wu
Lead 3D Artist
Jen-I, Chiu
Sound Designer
I-Cheng, Wu
2022
Marketing Effectiveness
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Entrant Company

Gravity Global

Category

Marketing Effectiveness / Video Campaign

Country / Region

United Kingdom

2022
Publications
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winner
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Entrant Company

Threei Creative Communications

Category

Publications / Annual Report

Country / Region

United States

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Strategic Campaign
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Entrant Company

S&P Global

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2022
Advertising
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Entrant Company

Gravity Global

Category

Advertising / Advertising Campaign

Country / Region

United Kingdom