2022

NYX Awards - 2022 Grand Winner Winner

Littlest Superhero

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content - Documentary

Client's Name

Cleveland Clinic

Country / Region

United States

Experience Level

Internal

For families like the Ardens, Cleveland Clinic represents hope. Their youngest son suffers from epileptic fits so severe he has to wear a padded helmet for protection. But they believe that the world’s most advanced neuroscience can cure their son – and they’ve traveled all the way from Israel for a chance to meet the Cleveland Clinic’s leading expert in the field and see what can be done.

In this riveting film for Cleveland Clinic, our film crews had unprecedented access to the Arden's journey – sitting in on teleconferencing calls with them and Cleveland Clinic doctors, joining the Arden’s young son bedside for examinations, documenting the circle of prayers before surgery, following the medical team into the operating room, and anxiously pacing the floors of the waiting room while anticipating the results.

In true documentary fashion, our film takes our viewers into the Arden’s gripping story in real-time – elevating Cleveland Clinic’s history of breakthroughs and legacy of compassionate care in the course of the journey. By experiencing Cleveland Clinic’s incredible culture for themselves, albeit vicariously via the Arden's story, our audience walked away with a renewed appreciation for the work the Clinic does – having shed a few tears, we venture, along the way.

Credits

WarnerMedia - Courageous Studios
Michal Shapira
WarnerMedia - Courageous Studios
Otto Bell
WarnerMedia - Courageous Studios
Paul Sundue
WarnerMedia - Courageous Studios
Sean Brown
WarnerMedia - Courageous Studios
Richard Butterworth
WarnerMedia - Courageous Studios
Mahala Gaylord
WarnerMedia - Courageous Studios
Umbreen Butt
WarnerMedia - Courageous Studios
Dave Adams
WarnerMedia - Courageous Studios
John Pope
WarnerMedia - Courageous Studios
John O'Hara
WarnerMedia - Courageous Studios
Charlotte Savage
WarnerMedia - Courageous Studios
Margot Roth
WarnerMedia - Courageous Studios
Lindsey Cordero
Cleveland Clinic
Paul Matsen
Cleveland Clinic
Mary Beth Pate
2022
Advertising
NYX Awards 2022 Winner - QUEZZLE Amazing Cappadocia
grand
winner

Entrant Company

IC4DESIGN

Category

Advertising - Advertising Campaign

Country / Region

Japan

2022
Broadcast and Television
NYX Awards 2022 Winner - Sister Cities
grand
winner

Entrant Company

Gannett and CICC

Category

Broadcast and Television - Travel

Country / Region

United States

2022
Covid-19 Related
NYX Awards 2022 Winner - Embraer: Insights for a Different World
grand
winner

Entrant Company

Gravity Global

Category

Covid-19 Related - Integrated Marketing

Country / Region

United Kingdom

2022
Public Relations
NYX Awards 2022 Winner - Miami Bull
grand
winner
Miami Bull

Entrant Company

Factory PR

Category

Public Relations - Publicity Campaign

Country / Region

United States