2022
Entrant Company
QNET
Category
Series or Campaign - Corporate Image
Client's Name
Country / Region
Singapore
Experience Level
Internal
QNET, a leading multinational e-commerce-based direct selling company, has launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam.
The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values.
Dubbed, the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. The multichannel campaign will be broadcasted through radio, television, social media, and Out-of-Home advertising (billboards).
QNET launched the “Mama Campaign” to avoid any misunderstanding of how the internationally recognised direct selling industry works, to warn about unethical practices by certain individuals who misuse the QNET name, and to present the business model as a get-rich-quick scheme. QNET is empowering people’s life not only with its high-quality products and entrepreneurial opportunities but also with clear and transparent information.
Entrant Company
veJov Design, LLC
Category
Design - Corporate Identity
Country / Region
United States
Entrant Company
Factory PR
Category
Public Relations - Publicity Campaign
Country / Region
United States
Entrant Company
Pets Global
Category
Social Media Videos - Directing
Country / Region
United States
Entrant Company
L.A. Creative Team
Category
Series or Campaign - Automotive / Vehicles
Country / Region
United States