The HPE Challenge Event

As is widely known among B2B technology marketers, tech solutions made for the enterprise are notoriously hard to differentiate. Industry events offer an ideal setting for allowing masses of prospects to try out your actual software and experience firsthand the benefits that make it special. True-to life sandbox environments, however, are difficult and costly to create. So, Hewlett Packard Enterprise asked us to create an exhibit that would attract and engage large volumes of event attendees with a simulation of their software. They also wanted to collect leads.