The Red Thread

Benedictine University is a non-profit liberal arts university located in Lisle, Illinois with a branch campus in Mesa, Arizona. Benedictine engaged PGM to create a strong brand positioning and messaging to depict the core values of their institution. PGM helped create a memorable and unique extension of their brand.
In their messaging, we incorporated the concept of the “red thread” to be woven into the fabric of the university (see video).