Freedom to Explore

Everything Matters when a new car brand is released into the European market. With the tagline “Freedom to Explore”, VOYAH and the international acclaimed artist AURORA invites you into a world of wonder and exploration. The song “Everything Matters” from her latest album is used as a starting point to paint a cinematic canvas where more and more details are to be discovered. VOYAH´s strategy and brand mission is to invite people to explore more when using their car, both when it comes to seek more adventure and using all the features found in a premium SUV. Merging strategy, personality and soundscape, the film invites the viewer into a world of something new and different. Colours and tiny changes in the artists costumes are just some of the details revealed in the reflections in the beautiful waterscape.