2022
Entrant Company
ANTI Hamar
Category
Marketing / Advertising Campaigns - Branding Strategy Campaign
Client's Name
VOYAH / Electric Way
Country / Region
Norway
Experience Level
Agency
Everything Matters when a new car brand is released into the European market. With the tagline “Freedom to Explore”, VOYAH and the international acclaimed artist AURORA invites you into a world of wonder and exploration. The song “Everything Matters” from her latest album is used as a starting point to paint a cinematic canvas where more and more details are to be discovered. VOYAH´s strategy and brand mission is to invite people to explore more when using their car, both when it comes to seek more adventure and using all the features found in a premium SUV. Merging strategy, personality and soundscape, the film invites the viewer into a world of something new and different. Colours and tiny changes in the artists costumes are just some of the details revealed in the reflections in the beautiful waterscape.
Credits
Entrant Company
Carol H. Williams Advertising
Category
Covid-19 Related - Advertising
Country / Region
United States
Entrant Company
CRX Design
Category
Design - Packaging (Series)
Country / Region
Brazil
Entrant Company
Gravity Global
Category
Marketing Effectiveness - Product Launch
Country / Region
United Kingdom
Entrant Company
European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
Category
Video/ Film / Web Based Productions - Training / Knowledge-Based
Country / Region
Belgium