2022

NYX Awards - 2022 Grand Winner Winner: Vox Media/ Secret Base

Kevin Garnett: risky draft pick, unsung rookie ... NBA Icon

Entrant Company

Vox Media/ Secret Base

Category

Youtube / Vimeo Videos / Sports

Client's Name

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

In our new series ‘Prism’ we aim to tackle the public perception of iconic athletes and sports personalities, in an effort to better understand the person, where that perception came from, and what other aspects of their history it overlooks.
Before Kevin Garnett was an MVP, a DPOY, a champion, and a Hall of Famer, he was considered far from a sure thing. Garnett's difficult high school journey, his complicated college recruitment, and his remarkable decision to forgo college entirely all worried NBA decision-makers. Before he represented legendary excellence, Garnett represented promise, bravery, and risk unique to his era. Let's meet those versions of Kevin Garnett in the Prism.

Featured Media

Credits

Video Director "Secret Base"
Jiazhen Zhang
Video Producer "Secret Base"
Seth Rosenthal
2022
Advertising
NYX Awards 2022 Winner - DentsuX/AdColony Slather on Success for French's Mustard, AdColony
grand
winner
DentsuX and McCormick & Company’s French’s

Entrant Company

AdColony

Category

Advertising / Online AD (Single)

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Mercari Pre-Loved POP-UP, HERO Marketing
grand
winner

Entrant Company

HERO Marketing

Category

Strategic Campaign / Special Event

Country / Region

United States

2022
Advertising
NYX Awards 2022 Winner - Drynamo, The Brand Leader
grand
winner
Megmeister

Entrant Company

The Brand Leader

Category

Advertising / AD (Single)

Country / Region

United States

2022
Commercial & Marketing
NYX Awards 2022 Winner - Benefits & Dreams, Proscalar, LLC
grand
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / Motion Graphics

Country / Region

United States