2022
Entrant Company
Vox Media/ Secret Base
Category
Youtube / Vimeo Videos / Sports
Client's Name
Country / Region
United States
Experience Level
Agency
In our new series ‘Prism’ we aim to tackle the public perception of iconic athletes and sports personalities, in an effort to better understand the person, where that perception came from, and what other aspects of their history it overlooks.
Before Kevin Garnett was an MVP, a DPOY, a champion, and a Hall of Famer, he was considered far from a sure thing. Garnett's difficult high school journey, his complicated college recruitment, and his remarkable decision to forgo college entirely all worried NBA decision-makers. Before he represented legendary excellence, Garnett represented promise, bravery, and risk unique to his era. Let's meet those versions of Kevin Garnett in the Prism.
Credits
Entrant Company
K11 Concepts Limited
Category
Strategic Campaign / Interactive Brand Experience
Country / Region
Hong Kong SAR
Entrant Company
QNET
Category
Series or Campaign / Corporate Image
Country / Region
Singapore
Entrant Company
COPE Content Performance Group
Category
Design / Magazine
Country / Region
Austria
Entrant Company
NinetyEight
Category
Social Media / Social Engagement
Country / Region
United States