2022

NYX Awards - 2022 Grand Winner Winner

Kevin Garnett: risky draft pick, unsung rookie ... NBA Icon

Entrant Company

Vox Media/ Secret Base

Category

Youtube / Vimeo Videos - Sports

Client's Name

Country / Region

United States

Experience Level

Agency

In our new series ‘Prism’ we aim to tackle the public perception of iconic athletes and sports personalities, in an effort to better understand the person, where that perception came from, and what other aspects of their history it overlooks.

Before Kevin Garnett was an MVP, a DPOY, a champion, and a Hall of Famer, he was considered far from a sure thing. Garnett's difficult high school journey, his complicated college recruitment, and his remarkable decision to forgo college entirely all worried NBA decision-makers. Before he represented legendary excellence, Garnett represented promise, bravery, and risk unique to his era. Let's meet those versions of Kevin Garnett in the Prism.

Credits

Video Director "Secret Base"
Jiazhen Zhang
Video Producer "Secret Base"
Seth Rosenthal
2022
Public Relations
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Entrant Company

Vicarious PR

Category

Public Relations - Publicity Campaign

Country / Region

United States

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Social Media
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Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Facebook Page

Country / Region

United Kingdom

2022
Marketing / Advertising Campaigns
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VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Marketing / Advertising Campaigns - Art Direction (NEW)

Country / Region

Norway

2022
Publications
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Entrant Company

Cognito

Category

Publications - Magazine

Country / Region

Netherlands