2022

NYX Awards - 2022 Grand Winner Winner: Vox Media/ Secret Base

Kevin Garnett: risky draft pick, unsung rookie ... NBA Icon

Entrant Company

Vox Media/ Secret Base

Category

Youtube / Vimeo Videos / Sports

Client's Name

Country / Region

United States

Experience Level

Agency

In our new series ‘Prism’ we aim to tackle the public perception of iconic athletes and sports personalities, in an effort to better understand the person, where that perception came from, and what other aspects of their history it overlooks.
Before Kevin Garnett was an MVP, a DPOY, a champion, and a Hall of Famer, he was considered far from a sure thing. Garnett's difficult high school journey, his complicated college recruitment, and his remarkable decision to forgo college entirely all worried NBA decision-makers. Before he represented legendary excellence, Garnett represented promise, bravery, and risk unique to his era. Let's meet those versions of Kevin Garnett in the Prism.

Credits

Video Director "Secret Base"
Jiazhen Zhang
Video Producer "Secret Base"
Seth Rosenthal
2022
Strategic Campaign
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
grand
winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

Hong Kong SAR

2022
Series or Campaign
NYX Awards 2022 Winner - What Did MAMA Tell You? | QNET's 360 Anti-Scam Campaign , QNET
grand
winner

Entrant Company

QNET

Category

Series or Campaign / Corporate Image

Country / Region

Singapore

2022
Design
NYX Awards 2022 Winner - Alumni Universität Graz, COPE Content Performance Group
grand
winner
Universität Graz

Entrant Company

COPE Content Performance Group

Category

Design / Magazine

Country / Region

Austria

2022
Social Media
NYX Awards 2022 Winner - Paul Frank Reimagined With Gen Z, NinetyEight
grand
winner

Entrant Company

NinetyEight

Category

Social Media / Social Engagement

Country / Region

United States