2022

NYX Awards - 2022 Grand Winner Winner

Remembering D-Day

Entrant Company

Proscalar, LLC

Category

Social Media Videos - Motivational

Client's Name

Texas Veterans Land Board

Country / Region

United States

Experience Level

Agency

To commemorate the D-Day landing to free Europe in World War II and to encourage Texas Veterans to share their stories on the Voice of Veterans podcast, the Texas Veterans Land Board (VLB) requested a compelling video for use across social media channels and broadcast TV. An audio recording from Tech Sergeant Brown recounting his experience on Omaha Beach on June 6, 1944, was matched to captivating 3D animation depicting a soldier storming the beaches of Normandy. The match-up of a toy-like soldier animation with the raw audio realistically highlights the energy and sacrifice of the dangers faced running on to the beach. The creative captured Brown's trepidation with remembrance and his abundance of pride in serving the cause of freedom. Veterans reported they could see themselves in the animation, and the video helped drive an increase in Veterans sharing their stories of sacrifice and service.

Tech Sergeant Brown served in the U.S. Army during World War II and was awarded two Bronze Stars and the Purple Heart for his service.

Credits

Creative Director / 1820 Productions
Korey Miller
Executive Producer / 1820 Productions
Sara Madsen Miller
Senior Producer / 1820 Productions
Katelyn McCracken
Managing Partner / Proscalar, LLC
Stephen L. Smith
Client Project Manager / Proscalar, LLC
D'Ann Dodson
Writer / Proscalar, LLC
Trasa Cobern
Sr Deputy Director of Communications & Government Relations / Texas General Land Office
Hector Valle
Communications Director / Texas Veterans Land Board
Karina Erickson
Communications Director / Texas Veterans Land Board
Stephen Chang
Marketing Team Lead / Texas Veterans Land Board
Jimmy Smaragdis
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