“Make Camo Your Cause” Awareness Campaign

U.S.VETS, a non-profit dedicated to the support and rehabilitation of homeless veterans, partnered with Beyond the Porch to develop and produce the short documentary film, “Patrick Henderson | a U.S.VETS story” and accompanying 15-second and 30-second commercial “trailers” for the film as part of their “Make Camo Your Cause” awareness campaign to #HONORUSVETS this Veteran’s Day. The short documentary film profiles U.S.VETS client and resident Patrick Henderson, a formerly homeless, retired U.S. Army specialist at their Long Beach, California facility.
Through a strategic partnership between U.S.VETS and FOX’s “Fox Forward” initiative, the commercials will air on the entire family of FOX networks for a year from November 1, 2022 to October 31, 2023 during unsold 15-30 second advertising space. The “Make Camo Your Cause” awareness campaign brings visibility to the organization’s mission to establish camouflage as the official symbol of veteran support by encouraging people to wear camo on Veteran’s Day. It also furthers the organization’s goal to end homelessness for those who have served by raising money through the purchase of U.S.VETS camo merchandise and donations to the organization, which provides therapeutic housing communities, mental health counseling, career, and supportive services to 32 sites across 11 regional locations nationwide.
In addition, “Patrick Henderson | a U.S.VETS story” is premiering at the 2022 U.S.VETS Salute Gala on November 9, 2022 at The Maybourne Beverly Hills, a major fundraising event for the organization.