2022

NYX Awards - 2022 Gold Winner Winner

Find Campaign

Entrant Company

AMT

Category

Advertising - Advertising Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

IMTS – The International Manufacturing Technology Show, the largest and longest-running industry trade show in the Western Hemisphere, is held every other year at McCormick Place in Chicago, Illinois. IMTS 2022, which runs September 12-17, 2022, is where the creators, the builders, the sellers, and the drivers of manufacturing technology come to connect and be inspired. The show attracts over 100,000 members of the manufacturing technology community every two years.

Our IMTS 2022 Find Campaign focuses on the people and the technology that visitors will find at IMTS. Ads are broken up into three categories: Find Me, Find Us, and Find It, featuring up-close imagery of a person, a group of people, or a piece of technology, respectively. They are designed to inspire and uplift – to remind our audience of the hundreds of individual connections and innovative tech that make the show so special, that provide solutions, ideas and partnerships in the ever-changing world of manufacturing technology. Our featured people subjects represent a diverse cross-section of the manufacturing industry, from job shop owners to educators, and all have a personal relationship with IMTS. Our technology subjects all highlight actual technology that visitors will experience at the show.

This show cycle, we also launched a new brand for IMTS. The Find ads feature this new branding, with bold colors, modern typography, and an uplifted version of our traditional IMTS cube.

This omni-channel campaign has been featured across print and digital manufacturing industry channels, social media, and more. It features print and digital ads, video, and written content. In running the Find campaign, we’ve seen a marked increase in our social media and website traffic compared to previous IMTS show cycles.

Credits

Jacob McCloskey
Tiffany Kim
Kristin Bartschi
Dan Hong
Chris Downs
Elissa Davis
MC Neville
Kathy Webster
Duona Liu
Moe Volkert
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Entrant Company

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Category

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Country / Region

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