2022
Entrant Company
Proscalar, LLC
Category
Commercial & Marketing / Art Direction
Client's Name
Texas Veterans Land Board
Country / Region
United States
Experience Level
Agency
To increase awareness of the benefits Texas Veterans, Military Members, and their families have available to them, the Proscalar team designed a multi-touch campaign with consistent branding to amplify the client's message across the state. The team provided fresh and dynamic visual content that helped Veterans visually see how their dream of homeownership could become a reality. The integrated TV, Digital, and Social Media campaign drove over two million website engagements and over 9.8 million impressions across multi-platforms with a consistent creative message. The partnership with 1820 Productions and Spectrum Reach provided fantastic creatives and above industry advertising performance that enhanced our client's ability to help and support Veterans across Texas. Most of all, the client and communications leadership of the Texas Veterans Land Board challenged and supported the team in developing an innovative and entertaining approach to a Dream campaign that helped a record number of Veterans achieve their dream of homeownership.
Credits
Entrant Company
Clarifying Complex Ideas, LLC
Category
Content Marketing Strategy / Special Topic Issue (NEW)
Country / Region
United States
Entrant Company
ASU Enterprise Partners
Category
Website / Podcasting
Country / Region
United States
Entrant Company
QNET
Category
Design / Corporate Identity
Country / Region
Malaysia
Entrant Company
Rentyl Resorts
Category
Social Media Videos / Short Form <:30?(NEW)
Country / Region
United States