2022

NYX Awards - 2022 Silver Winner Winner: Increasily

Instagram page for The Bailey Bar

Entrant Company

Increasily

Category

Social Media / Instagram Page

Client's Name

Bailey Bar

Country / Region

Ireland

Experience Level

Agency

The Bailey on Duke Street is a Dublin institution. Great for lunch and dinner but even better for sitting outside, sipping a cocktail, whiskey or prosecco and watching busy Dublin scurry by.
Their Instagram page had been growing very slowly in the last two years due to the pandemic and because of visually-good but not very engaging content.
At Increasily we created a simple yet effective 5-day a week content strategy based on three pillars: places (the venue and Dublin, the city), people, and food and drinks.
The content is a mix of corporate and user-generated photos and videos.
Since we implemented the strategy in September 2021, the number of followers has grown by 124% and it's now growing at an average of 5-6% or +200 followers a month.
Reach has increased 124% and impressions 135% in the first three months of 2022 compared to the previous three months.

Credits

Social Media Strategy / Increasily
Pasquale Mellone
Account Manager / Increasily
Catriona B.
Social Media Manager / Increasily
Allana B.
2022
Commercial & Marketing
NYX Awards 2022 Winner - Don't Ignore the Risk, Proscalar, LLC
silver
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / On-Camera Talent

Country / Region

United States

2022
Broadcast and Television
NYX Awards 2022 Winner - When, True North Inc.
silver
winner
Conquer Cancer Foundation

Entrant Company

True North Inc.

Category

Broadcast and Television / Nonprofit

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - 2021 Loyal Friends Campaign, Morris Animal Foundation
silver
winner

Entrant Company

Morris Animal Foundation

Category

Design / AD (Campaign)

Country / Region

United States

2022
Marketing / Advertising Campaigns
NYX Awards 2022 Winner - Redefine Meat European Launch, Moburst
silver
winner

Entrant Company

Moburst

Category

Marketing / Advertising Campaigns / Digital Advertising Campaign

Country / Region

United States