Instagram page for The Bailey Bar

The Bailey on Duke Street is a Dublin institution. Great for lunch and dinner but even better for sitting outside, sipping a cocktail, whiskey or prosecco and watching busy Dublin scurry by.

Their Instagram page had been growing very slowly in the last two years due to the pandemic and because of visually-good but not very engaging content.

At Increasily we created a simple yet effective 5-day a week content strategy based on three pillars: places (the venue and Dublin, the city), people, and food and drinks.

The content is a mix of corporate and user-generated photos and videos.

Since we implemented the strategy in September 2021, the number of followers has grown by 124% and it's now growing at an average of 5-6% or +200 followers a month.

Reach has increased 124% and impressions 135% in the first three months of 2022 compared to the previous three months.