2022
Entrant Company
JerryCo Animation
Category
Broadcast and Television - Animation
Client's Name
Country / Region
Canada
Experience Level
Agency
The DREAMCATCHERS is an animated, action-adventure series about a group of indigenous tweens who use their ancestral superpowers to battle evil in the form of a large corporation threatening Mother Earth! The series follows the team as they use their unique skills to protect the environment from destruction. Through their exciting adventures, the DREAMCATCHERS learn the importance of working together and using their gifts to make a difference in the world. With humour and heart, the series celebrates Indigenous culture and teaches valuable lessons about protecting our planet. The DREAMCATCHERS is an exciting new series that will inspire viewers of all ages to stand up for what they believe in and fight for what's right.
In Canada, over 60 indigenous languages are spoken by First Nations, Inuit and Métis people. Sadly, many of these languages are at risk of disappearing. According to a recent report by UNESCO, more than half of the world's 6000+ languages are expected to go extinct by the end of this century. This is a devastating prospect, as each language contains unique knowledge and perspectives that are essential to the cultural heritage of humanity. Thankfully, there are projects like The DREAMCATCHERS endeavouring to preserve these endangered languages. The DREAMCATCHERS is produced by JerryCo Animation, North America’s first indigenous-owned and operated animation studio that works with Indigenous communities across Canada to create and distribute language learning materials. Through their efforts, they are helping to ensure that Canada's native tongues will be passed down from generation to generation. Thanks to the work of JerryCo and projects like The DREAMCATCHERS, there is hope for the future of indigenous languages in Canada.
Credits
Entrant Company
Vicarious PR
Category
Public Relations - Media Response
Country / Region
United States
Entrant Company
Gravity Global
Category
Marketing Effectiveness - Communication Campaign
Country / Region
United Kingdom
Entrant Company
HireInfluence
Category
Social Media - Social Influencer Marketing
Country / Region
United States
Entrant Company
Bell Textron Inc.
Category
Strategic Campaign - Strategic Communications / Other
Country / Region
United States