2023

NYX Awards - 2023 Grand Winner Winner

ACAAI Time for an Allergist Pool Video

Entrant Company

SFC Group

Category

Video / Web Based Productions / Health & Wellness

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers about the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma can feel more like sinking than swimming. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Maureen Tsuchida
Video Director
Alex Fendrich
2023
Commercial & Marketing
NYX Awards 2023 Winner - Wyrdsong - Announcement Trailer
grand
winner
Something Wicked Games

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Voice-Over Talent

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Driving Leads and Acquisition for Leading Pet Brand
grand
winner

Entrant Company

Spark Social

Category

Social Media / Social Influencer Marketing

Country / Region

Canada

2023
Strategic Campaign
NYX Awards 2023 Winner - The World is a Beautiful Place
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Communication Program

Country / Region

United Kingdom

2023
Advertising
NYX Awards 2023 Winner - Illumina: Make a difference. Make your mark.
grand
winner

Entrant Company

CG Life

Category

Advertising / Trade Show / Exhibit

Country / Region

United States