2023

NYX Awards - 2023 Grand Winner Winner

ACAAI Time for an Allergist Pool Video

Entrant Company

SFC Group

Category

Video / Web Based Productions - Health & Wellness

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers about the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma can feel more like sinking than swimming. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Maureen Tsuchida
Video Director
Alex Fendrich
2023
Strategic Campaign
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Entrant Company

Gravity Global

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

United Kingdom

2023
Integrated Marketing
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winner
Thermo Fisher Scientific

Entrant Company

SFC Group

Category

Integrated Marketing - Business to Business

Country / Region

United States

2023
Website
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Entrant Company

Gravity Global

Category

Website - Transportation

Country / Region

United Kingdom

2023
Commercial & Marketing
NYX Awards 2023 Winner - Wyrdsong - Announcement Trailer
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Something Wicked Games

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Cinematography / Videography

Country / Region

United States