2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

ACAAI Time for an Allergist Pool Video

Entrant Company

SFC Group

Category

Video / Web Based Productions / Health & Wellness

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers about the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma can feel more like sinking than swimming. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Maureen Tsuchida
Video Director
Alex Fendrich
2023
Video / Web Based Productions
NYX Awards 2023 Winner - BreakThrough Quad ACL Episode 1 Innovative Solutions, Arthrex, Inc.
grand
winner

Entrant Company

Arthrex, Inc.

Category

Video / Web Based Productions / Education

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Little Johnny's Logo, Sparq Designs
grand
winner
Little Johnny's

Entrant Company

Sparq Designs

Category

Design / Logo

Country / Region

United States

2023
Branded Content
NYX Awards 2023 Winner - Zach LaVine and Midwest Express Clinic, Brand Ave. Studios/Amplified Digital Agency
grand
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Branded Content / Cinematography / Videography

Country / Region

United States

2023
Student Submission
NYX Awards 2023 Winner - Bamboo Slips Liquor, Qianying Niu
grand
winner
Qianying Niu

Entrant Company

Qianying Niu

Category

Student Submission / Student Packaging Design

Country / Region

United States