2023

NYX Awards - 2023 Grand Winner Winner

ACAAI Time for an Allergist Pool Video

Entrant Company

SFC Group

Category

Video / Web Based Productions - Health & Wellness

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers about the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma can feel more like sinking than swimming. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Maureen Tsuchida
Video Director
Alex Fendrich
2023
 
NYX Awards 2023 Winner - 2023 Vilcek Foundation Prizes
grand
winner

Entrant Company

The Vilcek Foundation

Category

- Short Video

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Social Media Campaign

Country / Region

United Kingdom

2023
 
NYX Awards 2023 Winner - WePlay Studios
grand
winner
One True King, HoYoverse, SPORTFIVE

Entrant Company

WePlay Studios

Category

People & Team - AR/VR Professionals

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Occupants
grand
winner
Russ Emanuel

Entrant Company

Russem Productions

Category

Broadcast / Television - Sci-Fi

Country / Region

United States