2023
Entrant Company
SFC Group
Category
Video / Web Based Productions / Health & Wellness
Client's Name
American College of Allergy, Asthma, and Immunology
Country / Region
United States
Experience Level
Agency
Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers about the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma can feel more like sinking than swimming. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.
Credits
Entrant Company
Player One Trailers
Category
Commercial & Marketing / Voice-Over Talent
Country / Region
United States
Entrant Company
Spark Social
Category
Social Media / Social Influencer Marketing
Country / Region
Canada
Entrant Company
Gravity Global
Category
Strategic Campaign / Communication Program
Country / Region
United Kingdom
Entrant Company
CG Life
Category
Advertising / Trade Show / Exhibit
Country / Region
United States