2020
Entrant Company
REX Marketing + Design
Category
Integrated Marketing - Company Branding
Client's Name
BOOM Goes the Drum
Country / Region
Canada
Experience Level
Agency
Boom Goes The Drum is a Canadian event planner that creates experiences, not moments. Their purpose is to create events that impact people while bringing them together. With clarified brand positioning, BOOM needed a visual identity that would provide as much impact as they do for their clients.
Using the client’s existing logo, we built a fully robust visual language that could tell a layered story. The execution included brand color palettes, repeatable background elements, and photo treatments to create an impactful first impression with our target audience. In a competitive industry that focuses on imagery, the decision to highlight bold photos was a no brainer, but just like the BOOM event experience, an ordinary event photo wouldn’t cut it. To get the audience to visualize the possibilities for their own event, a duo-toned overlay is applied to all imagery mirroring the signature BOOM event lighting. Pairing this image style with bold headlines with called out keywords, the viewer’s imagination is ignited.
Credits
Entrant Company
Glitch Creative Labs
Category
Social Marketing / Communications - Social Content / Post
Country / Region
United States
Entrant Company
The Specialist Works
Category
Commercials / Marketing - Food & Beverage
Country / Region
United Kingdom
Entrant Company
Skylux Media
Category
Social Video - Informational
Country / Region
United States
Entrant Company
FabFitFun
Category
Commercials / Marketing - Branding
Country / Region
United States