BOOM Goes the Drum Rebrand

Boom Goes The Drum is a Canadian event planner that creates experiences, not moments. Their purpose is to create events that impact people while bringing them together. With clarified brand positioning, BOOM needed a visual identity that would provide as much impact as they do for their clients.
Using the client’s existing logo, we built a fully robust visual language that could tell a layered story. The execution included brand color palettes, repeatable background elements, and photo treatments to create an impactful first impression with our target audience. In a competitive industry that focuses on imagery, the decision to highlight bold photos was a no brainer, but just like the BOOM event experience, an ordinary event photo wouldn’t cut it. To get the audience to visualize the possibilities for their own event, a duo-toned overlay is applied to all imagery mirroring the signature BOOM event lighting. Pairing this image style with bold headlines with called out keywords, the viewer’s imagination is ignited.