Hawke Media x Reign Together

Reign Together is an independently-owned brand in the CBD personal care space dedicated to helping couples destress and re-connect through human touch with their CBD massage oil and kissing balm. All of their products are spa-grade and combine high-quality CBD oil with luxurious, skin-loving ingredients that produce real results.

Reign Together came to Hawke because they wanted to establish themselves as a D2C brand, expanding their revenue stream out from wholesale spa accounts. Hawke’s partnership with Reign Together brought the ethos of the brand to life and provided straightforward education on CBD with content that targeted their hero customer: couples looking for ways to take their relationships to the next level and deepen their connection.

As a higher price-point product line, it was crucial for Reign Together’s content to capture it’s target customers (young power couples) and establish the brand as a thought leader in both the relationships and CBD space. Hawke was able to grow this audience by creating a magazine-like experience with top-of-funnel content that contextualized Reign Together products as a luxurious way to help support happy, healthy, and loving relationships. Layered underneath this content was baseline education about CBD and its benefits, allowing audiences unexperienced in the CBD space a natural way to understand the power behind Reign Together’s products.

Since the launch of the full blog in early Q4, Reign Together has ranked for nearly 400 new organic keywords and has seen a 200 percent increase in pageviews (compared to Q3). Capitalizing on a strong and authentic lifestyle hook has allowed the brand to rank for keywords in an otherwise extremely competitive landscape and reach new audiences who may never have tried CBD before.