2023

NYX Awards - 2023 Grand Winner Winner

APOL1-mediated kidney disease video

Entrant Company

American Kidney Fund

Category

Video / Web Based Productions / Education

Client's Name

Country / Region

United States

Experience Level

Agency

APOL1-mediated kidney disease is a kidney disorder associated with certain APOL1 genetic mutations.

Did you know everyone has two copies of the APOL1 (Apolipoprotein L1) gene? Genes are a part of your DNA and tell your body which proteins to create. The APOL1 gene creates proteins that play a role in immunity, our body's built-in system to fight threats. Some individuals have a mutation (a change or variation) in one or both of the APOL1 genes. People who inherit mutations in both of their APOL1 genes have a higher chance of developing kidney disease including, but not limited to, focal segmental glomerulosclerosis (FSGS).

You are more likely to have APOL1 gene mutations if you are from Western or Central Africa or have an ancestor who came from these regions. This includes people who identify as:

- Black

- African American

- Afro-Caribbean

- Latina/Latino

Learn more: https://www.kidneyfund.org/apol1

This APOL1-mediated kidney disease education campaign is sponsored by Vertex Pharmaceuticals Incorporated.

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