2023

NYX Awards - 2023 Grand Winner Winner: VIUGO Studios

The History of Formula E

Entrant Company

VIUGO Studios

Category

Branded Content / 3D Animation

Client's Name

Saudia Airlines / Formula E

Country / Region

United Arab Emirates

Experience Level

Agency

In a project that pushed the boundaries of speed and creativity, Saudia Airlines commissioned VIUGO Studios to create an interactive CGI content that showcases the history of Formula E cars across three generations, in under 15 days. The task was daunting, as it required the team at VIUGO to conceptualize, design, and develop the project from scratch, while being mindful of the tight deadline. However, the team rose to the challenge, and delivered a cutting-edge interactive experience that not only educates and informs viewers about the history of Formula E cars, but also immerses them in the exciting world of Formula E.
The attention to detail and technical expertise displayed by the team in this project, under such a tight deadline, sets a new standard in interactive content creation. The project was a great success and exceeded the client's expectations. The interactive experience was well received by the audience and helped Saudia Airlines to establish its brand and as the Official Airline Partner of Formula E

Credits

VIUGO Studios
Mohamed Hegab
VIUGO Studios
Aymen Selmi
2023
Marketing Effectiveness
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Entrant Company

Gravity Global

Category

Marketing Effectiveness / Product Launch

Country / Region

United Kingdom

2023
Virtual Events
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Entrant Company

WePlay Studios

Category

Virtual Events / Virtual Events / Other__

Country / Region

United States

2023
Advertising
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Entrant Company

CG Life

Category

Advertising / Trade Show / Exhibit

Country / Region

United States

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Strategic Campaign
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grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Product Launch

Country / Region

United Kingdom