2020

NYX Awards - 2020 Gold Winner Winner: Miami Ad School San Francisco, New York, Berlin and Hamburg

Panic Aid

Entrant Company

Miami Ad School San Francisco, New York, Berlin and Hamburg

Category

Mobile App / Mobile App / Other

Client's Name

Miami Ad School San Francisco, New York, Berlin and Hamburg

Country / Region

United States

Experience Level

Internal

People who suffer from panic attacks are too embarrassed to ask for help when they go through one. They also constantly think that the panic attack is a heart attack and they are about to die. So Apple Watch decided to innovate in order to alleviate the social and personal stress of panic attack patients.