Self-Preserving Skin Campaign

Simplifying the science behind LUSH skincare
International natural cosmetics skincare brand LUSH sought the help of Mummu Health to simplify the science behind their new ‘self-preserving skincare’ range, educating customers about the benefits of the microbiome, and why it matters for your skin health.
What did LUSH need from us?
LUSH needed an attractive animation and illustration that was going to get customers excited about the wonders of their own microbiome, and how it intertwines with LUSH’s self-preserving skincare range. Showcasing it through a global in-store and online campaign, using animation and print rolled out to 927 stores, in nine different languages.
International storytelling without boundaries
The flagship Store on Oxford Street featured multiple versions and formats of the animation, combined with print work that covered the full window display, as well as several stands with illustrations that supported information on the microbiome and self-preserving skincare range. The animation was intended to be very adaptable from the outset, so all social formats were catered for and it could be showcased on LUSH’s website, YouTube channel, LinkedIn, and Pinterest giving the campaign maximum outreach.