2023
Entrant Company
MonogramGroup
Category
Branded Content - Business-to-Business
Client's Name
Sensata Technologies
Country / Region
United States
Experience Level
Agency
Sensata Technologies provides the world’s largest automotive and aerospace manufacturers with cutting-edge sensing technology that collectively generate zetabytes of data. Through three acquisitions the Sensata INSIGHTS offering was born to distill meaningful, actionable insights from all this data.
Sensata Technologies was deliberately pursuing three global megatrends to transform their business and our INSIGHTS work set the foundation for addressing these in terms of brand strategy and brand architecture. The new sub-brand designator, a two-letter “elemental tag”, creates an expanded system for organizing and unifying strategic growth initiatives.
Everything about the identity is purposefully crafted. The name INSIGHTS is deliberately capitalized to stand out from the commonly used noun. The visual design language, while nodding to the parent brand, makes a bold statement though contrast and typography. Black and white photography and a warm color palette are strategically used to further separate them from competitors in the space.
Credits
Entrant Company
NEEZO Studios
Category
Immersive & Mixed Reality - Realtime Experience (NEW)
Country / Region
Canada
Entrant Company
NJI
Category
Design - Illustration / Infographic
Country / Region
United States
Entrant Company
Brand Ave. Studios/Amplified Digital Agency
Category
Video / Web Based Productions - Food & Beverage
Country / Region
United States
Entrant Company
Travel Manitoba
Category
Strategic Campaign - Brand Strategy Campaign
Country / Region
Canada