WMX Rebrand Sizzle Video

WMX Rebrand Sizzle Video

Yamamoto partnered with Warner, Elektra, Atlantic (WEA), a company in business for over 50 years that was mostly known as the worldwide record label that serviced artists and their music. Yamamoto was tasked with creating a sizzle video that introduced the ever-evolving corporation's new name - Warner Music Experience (WMX). Along with the introduction of the new name, the video also needed to speak to the diversity of offerings and brand partnerships the company had been progressively collaborating on for years with their impressive roster of artists. Offerings that include merchandising, world tours, VIP experiences, gaming and content to name a few.