2023

NYX Awards - 2023 Grand Winner Winner

WMX Rebrand Sizzle Video

Entrant Company

Yamamoto Agency

Category

Marketing / Advertising Campaigns - Marketing Campaigns / Other__

Client's Name

Warner Music Experience (WMX)

Country / Region

United States

Experience Level

Agency

WMX Rebrand Sizzle Video

Yamamoto partnered with Warner, Elektra, Atlantic (WEA), a company in business for over 50 years that was mostly known as the worldwide record label that serviced artists and their music. Yamamoto was tasked with creating a sizzle video that introduced the ever-evolving corporation's new name - Warner Music Experience (WMX). Along with the introduction of the new name, the video also needed to speak to the diversity of offerings and brand partnerships the company had been progressively collaborating on for years with their impressive roster of artists. Offerings that include merchandising, world tours, VIP experiences, gaming and content to name a few.

Credits

Executive Creative Director/Yamamoto Agency
Shawn Pals
Associate Creative Director-Copywriter/Yamamoto Agency
Vince Koci
Copywriter/Yamamoto Agency
Molly Augustin
Associate Creative Director/Yamamoto Agency
China Levy
PrePro Artist Supervisor/Yamamoto Agency
Stephanie Hiatt
Senior PrePro Artist/Yamamoto Agency
Justin Schraff
Senior Agency Producer/Kathy Awe Productions, Inc.
Kathy Awe
Senior Account Manager/Yamamoto Agency
Ben Gilbertson
Senior Digital Project Manager/Yamamoto Agency
Tony Wald
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