"Flockumentary"

Flockumentary

As part of Nutrena's Chick Days campaign, Yamamoto created a "Flockumentary" – a documentary-style video that explores the bond between flocks and families, and how each helps the other live a fuller, happier life.

We sourced chicken enthusiasts who wanted to share their stories with us, and shared a range of stories – heart-warming, humorous, relatable and eccentric.

The Flockumentary was used in organic Facebook and Instagram posts to name a few platforms.