2023

NYX Awards - 2023 Gold Winner Winner

10th Anniversary of ELANCO's AviPro Duo Vaccine

Entrant Company

Ulled Asociados

Category

Commercial & Marketing / Biotechnology

Client's Name

ELANCO

Country / Region

Spain

Experience Level

Agency

Elanco is a global leader in animal health, dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. The company combines its purpose-driven world view with decades of scientific innovation to advance the health of animals. It is present in 90 countries and has over 9000 employees working across its 200 brands.

Although advances in research and rigorous food chain control and management have led to a significant decrease in the incidence of the disease, salmonellosis continues to be the second most reported foodborne zoonosis in humans. It is crucial to continue promoting measures to mitigate its effects and for this it is important to involve all the links in the value chain, from producers to society in general, to promote knowledge.

AviPro® Salmonella Duo, the first and only live bivalent Salmonella vaccine, celebrates 10 years since its introduction to the poultry sector in Spain. On the occasion of World Food Safety Day on June 7, and with this milestone in mind, Elanco Animal Health launched a video on digital platforms and social media to thank producers and veterinarians, as well as other members of the value chain. The video shines a light on their contribution to improve food safety and, with it, the health of animals, people and the planet.

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