2023

NYX Awards - 2023 Grand Winner Winner: West Metro Fire Rescue

On the Front Line: The Marshall Fire

Entrant Company

West Metro Fire Rescue

Category

Video / Web Based Productions / Government

Client's Name

Country / Region

United States

Experience Level

Agency

This video was produced to reveal what firefighters saw and experienced during the Marshall Fire in Boulder County and the strategy they used to save lives and property. West Metro was one of dozens of fire agencies that sent crews to assist on the fire. For firefighters, it was a life-changing incident.
While local media covered the fire extensively, and interviewed firefighters about what they experienced, they focused mostly on what was lost (more than a thousand homes) and not on what was saved and what crews did to protect homes, businesses and nieghborhoods.
Utilizing interviews with three West Metro firefighters, and firefighter-generated video and images, the piece gives an intimate look at what it was like for crews in one neighborhood.
The video is a documentary-style piece and gives comprehensive insight to an historical event.
The video allowed us to talk in detail about the fire (no time limit) and cover many aspects of the event from a firefighter perspective. It also allowed us to give closure and answer questions from residents in the neighborhood who had either lost homes or, had their homes saved.

Credits

Public Information Officer/West Metro Fire Rescue
Ronda Scholting
2023
Video / Web Based Productions
NYX Awards 2023 Winner - Journey To The Beautiful Game in New Zealand, Beautiful Destinations
grand
winner

Entrant Company

Beautiful Destinations

Category

Video / Web Based Productions / Travel / Tourism

Country / Region

United States

2023
Integrated Marketing
NYX Awards 2023 Winner - METAVISION, K11 Concepts Limited
grand
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing / Intergrated Marketing / Other__

Country / Region

Hong Kong SAR

2023
Commercial & Marketing
NYX Awards 2023 Winner - Path of Titans: Nighstalker, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Sound / Sound Design

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
grand
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / PR Campaign

Country / Region

United States