2023
Entrant Company
West Metro Fire Rescue
Category
Video / Web Based Productions - Government
Client's Name
Country / Region
United States
Experience Level
Agency
This video was produced to reveal what firefighters saw and experienced during the Marshall Fire in Boulder County and the strategy they used to save lives and property. West Metro was one of dozens of fire agencies that sent crews to assist on the fire. For firefighters, it was a life-changing incident.
While local media covered the fire extensively, and interviewed firefighters about what they experienced, they focused mostly on what was lost (more than a thousand homes) and not on what was saved and what crews did to protect homes, businesses and nieghborhoods.
Utilizing interviews with three West Metro firefighters, and firefighter-generated video and images, the piece gives an intimate look at what it was like for crews in one neighborhood.
The video is a documentary-style piece and gives comprehensive insight to an historical event.
The video allowed us to talk in detail about the fire (no time limit) and cover many aspects of the event from a firefighter perspective. It also allowed us to give closure and answer questions from residents in the neighborhood who had either lost homes or, had their homes saved.
Credits
Entrant Company
NEEZO Studios
Category
Broadcast / Television - 3D Animation
Country / Region
Canada
Entrant Company
Hawke Media
Category
Content Marketing Strategy - Agency / Client Partnership (NEW)
Country / Region
United States
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Cinematography / Videography
Country / Region
United States
Entrant Company
Effective Marketing
Category
Strategic Campaign - Digital Marketing Campaign
Country / Region
United States