2023

NYX Awards - 2023 Grand Winner Winner

On the Front Line: The Marshall Fire

Entrant Company

West Metro Fire Rescue

Category

Video / Web Based Productions / Government

Client's Name

Country / Region

United States

Experience Level

Agency

This video was produced to reveal what firefighters saw and experienced during the Marshall Fire in Boulder County and the strategy they used to save lives and property. West Metro was one of dozens of fire agencies that sent crews to assist on the fire. For firefighters, it was a life-changing incident.

While local media covered the fire extensively, and interviewed firefighters about what they experienced, they focused mostly on what was lost (more than a thousand homes) and not on what was saved and what crews did to protect homes, businesses and nieghborhoods.

Utilizing interviews with three West Metro firefighters, and firefighter-generated video and images, the piece gives an intimate look at what it was like for crews in one neighborhood.

The video is a documentary-style piece and gives comprehensive insight to an historical event.

The video allowed us to talk in detail about the fire (no time limit) and cover many aspects of the event from a firefighter perspective. It also allowed us to give closure and answer questions from residents in the neighborhood who had either lost homes or, had their homes saved.

Credits

Public Information Officer/West Metro Fire Rescue
Ronda Scholting
2023
Advertising
NYX Awards 2023 Winner - Keeping Momentum Leads To Success
grand
winner

Entrant Company

C-4 Analytics

Category

Advertising / Advertising Campaign

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy / Marketing Launch (NEW)

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Taylor Stitch X Hawke Media
grand
winner

Entrant Company

Hawke Media

Category

Content Marketing Strategy / Paid Advertising Content (NEW)

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - State Farm Park in iHeartland on Roblox
grand
winner

Entrant Company

The Marketing Arm, Optimum Media Direction

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States