2020

NYX Awards - 2020 Gold Winner Winner: Génération

Extraordinary people. Extraordinary food.

Entrant Company

Génération

Category

Advertising (NEW) / Advertising Campaign

Client's Name

Copper Branch

Country / Region

Canada

Experience Level

As only 7% of the population eats vegetarian and/or vegan food, Copper Branch restaurants wanted to reach as many consumers as possible in the Quebec and Ontario markets to increase their Canadian sales.
The goal of the ‘’Extraordinary people. Extraordinary food.’’ TV ad campaign was to democratize vegan food and increase brand awareness in Quebec and Ontario. With a limited budget to work with, we decided to capitalize on relatively known sports figures well on their way to become ‘’stars’’. Our communication angle for the campaign was that to improve ourselves and become extraordinary, we have to take special care of our spirit and feed our body with extraordinary food.
For the Ontario market, our bet was on tennis player Bianca Andreescu, with a ranking of 68 in the world before the launch of the ad campaign. And for the French-speaking Quebec market, we decided to go with hockey player Jesperi Kotkaniemi, Montreal Canadiens’ young hope.

2020
Non-Broadcast
NYX Awards 2020 Winner - Stellaris: Console Edition - Launch Trailer, Player One Trailers
gold
winner

Entrant Company

Player One Trailers

Category

Non-Broadcast / Cinematography (Skill)

Country / Region

United States

2020
Web Based Production
NYX Awards 2020 Winner - Kilauea Volcano Eruption, Skylux Media
gold
winner
Hawaii Department of Health

Entrant Company

Skylux Media

Category

Web Based Production / Public Interest / Awareness

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Silly Poopy’s Hide & Seek - the latest fun craze for kids!, Shoot You LLC
gold
winner

Entrant Company

Shoot You LLC

Category

Commercials / Marketing / Toy

Country / Region

United Kingdom

2020
Content Marketing & Writing
NYX Awards 2020 Winner - Cooperation Beyond Words, Attention Span Media
gold
winner

Entrant Company

Attention Span Media

Category

Content Marketing & Writing / Brand Journalism

Country / Region

United States