2020

NYX Awards - 2020 Gold Winner Winner: Génération

Extraordinary people. Extraordinary food.

Entrant Company

Génération

Category

Advertising (NEW) / Advertising Campaign

Client's Name

Copper Branch

Country / Region

Canada

Experience Level

As only 7% of the population eats vegetarian and/or vegan food, Copper Branch restaurants wanted to reach as many consumers as possible in the Quebec and Ontario markets to increase their Canadian sales.
The goal of the ‘’Extraordinary people. Extraordinary food.’’ TV ad campaign was to democratize vegan food and increase brand awareness in Quebec and Ontario. With a limited budget to work with, we decided to capitalize on relatively known sports figures well on their way to become ‘’stars’’. Our communication angle for the campaign was that to improve ourselves and become extraordinary, we have to take special care of our spirit and feed our body with extraordinary food.
For the Ontario market, our bet was on tennis player Bianca Andreescu, with a ranking of 68 in the world before the launch of the ad campaign. And for the French-speaking Quebec market, we decided to go with hockey player Jesperi Kotkaniemi, Montreal Canadiens’ young hope.

2020
Series / Campaign
NYX Awards 2020 Winner - Windy City Nanny Mini Series, Kindred Content
gold
winner
Windy City Nanny

Entrant Company

Kindred Content

Category

Series / Campaign / Web Series / Webisodes

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - There's Something About Grace , Attention Span Media
gold
winner

Entrant Company

Attention Span Media

Category

Non-Broadcast / Corporate Image

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - AARP Ride@50+ Program, AARP Driver Safety
gold
winner

Entrant Company

AARP Driver Safety

Category

Commercials / Marketing / Consumer Products / Services

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - FabFitFun presents Donni Ribbed Sweater, FabFitFun
gold
winner

Entrant Company

FabFitFun

Category

Non-Broadcast / Directing (Skill)

Country / Region

United States