Outreach Campaign Helps Raise Money for Local Charities

Our campaign promoted our clients' charitable work while also increasing traffic to their showroom. The campaign reached audiences through multiple media channels using test-drives as an incentive. For every test-drive scheduled, Roadshow BMW would donate $25 to that month's selected charity. Roadshow BMW raised over $72,000 in 2019 for 12 different organizations and charities. This year they have raised an additional $12,000 for January and February alone. Combining creative consistency with the use of multiple channels had a tremendous impact on Roadshow

BMW’s charitable donations.