2020

NYX Awards - 2020 Silver Winner Winner: C-4 Analytics

Outreach Campaign Helps Raise Money for Local Charities

Entrant Company

C-4 Analytics

Category

Integrated Marketing / Cause Marketing

Client's Name

Roadshow BMW

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Our campaign promoted our clients' charitable work while also increasing traffic to their showroom. The campaign reached audiences through multiple media channels using test-drives as an incentive. For every test-drive scheduled, Roadshow BMW would donate $25 to that month's selected charity. Roadshow BMW raised over $72,000 in 2019 for 12 different organizations and charities. This year they have raised an additional $12,000 for January and February alone. Combining creative consistency with the use of multiple channels had a tremendous impact on Roadshow
BMW’s charitable donations.

Credits

C-4 Analytics
Monse Fernandez
C-4 Analytics
Kristen O'Connor
C-4 Analytics
Billy Sawyer
2020
Website
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silver
winner
Internal Team

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Website / Technology / Science

Country / Region

Turkey

2020
Web Based Production
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winner
Zibby Owens

Entrant Company

Moms Don't Have Time to Read Books

Category

Web Based Production / Podcasting

Country / Region

United States

2020
Social Video
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silver
winner
Jimmy Miller Memorial Foundation

Entrant Company

Made of Lionesses

Category

Social Video / Fund Raising

Country / Region

United States

2020
Audio & Podcasts
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silver
winner

Entrant Company

BroadPR

Category

Audio & Podcasts / Technology

Country / Region

United States