Email Optimization Results in Remarkable User Engagement

Email Marketing campaign that assessed & corrected issues with their underperforming prior eblasts. We optimized our code, utilized animated images, and we focused on the customers’ ability to take advantage of our clients' competitive offers by deploying our campaign toward the end of February. Using these simple strategies, we were able to achieve a 19% open-rate, trumping the industry benchmark of 12.6%. Overall, our clients' email strategy showed incredibly positive results.