2020

NYX Awards - 2020 Silver Winner Winner: C-4 Analytics

Email Blast Strategy Generates Incredible Engagement

Entrant Company

C-4 Analytics

Category

Design & Print (NEW) / Promotional / Branding

Client's Name

All American Ford of Old Bridge

Country / Region

United States

Experience Level

Agency

Email Marketing campaign that assessed & corrected issues with their underperforming prior eblasts. We reduced the number of images in the eblast, and the overall file size of our code. We utilized larger amounts of live-text content while enhancing our call-to-actions with more sophisticated tracking. Lastly, we optimized the email by reducing unnecessary and/or under-performing areas to help simplify the deliverable. Our optimized eblast showed an amazing increase in all metrics across the board.

Credits

C-4 Analytics
Steven Szontagh
C-4 Analytics
Gina Day
C-4 Analytics
Billy Sawyer
2020
Non-Broadcast
NYX Awards 2020 Winner - The Sojourn - Release Date Trailer, Player One Trailers
silver
winner

Entrant Company

Player One Trailers

Category

Non-Broadcast / Cinematography (Skill)

Country / Region

United States

2020
Web Based Production
NYX Awards 2020 Winner - Kilauea Volcano Eruption, Skylux Media
silver
winner
Hawaii Department of Health

Entrant Company

Skylux Media

Category

Web Based Production / Directing (Skill)

Country / Region

United States

2020
Series / Campaign
NYX Awards 2020 Winner - Outside the Shop: Season 2, AMT - Association for Manufacturing Technology
silver
winner

Entrant Company

AMT - Association for Manufacturing Technology

Category

Series / Campaign / Web Series / Webisodes

Country / Region

United States

2020
Strategic Communications
NYX Awards 2020 Winner - Political Branding: 2020 Voters Speak Out, North Star Inbound
silver
winner

Entrant Company

North Star Inbound

Category

Strategic Communications / PR Campaign

Country / Region

United States