2020

NYX Awards - 2020 Silver Winner Winner: C-4 Analytics

Email Blast Strategy Generates Incredible Engagement

Entrant Company

C-4 Analytics

Category

Design & Print (NEW) / Promotional / Branding

Client's Name

All American Ford of Old Bridge

Country / Region

United States

Experience Level

Agency

Email Marketing campaign that assessed & corrected issues with their underperforming prior eblasts. We reduced the number of images in the eblast, and the overall file size of our code. We utilized larger amounts of live-text content while enhancing our call-to-actions with more sophisticated tracking. Lastly, we optimized the email by reducing unnecessary and/or under-performing areas to help simplify the deliverable. Our optimized eblast showed an amazing increase in all metrics across the board.

Credits

C-4 Analytics
Steven Szontagh
C-4 Analytics
Gina Day
C-4 Analytics
Billy Sawyer
2020
Advertising
NYX Awards 2020 Winner - Run The World, Miami Ad School San Francisco
silver
winner
Brooks

Entrant Company

Miami Ad School San Francisco

Category

Advertising / Advertising / Other

Country / Region

United States

2020
Social Video
NYX Awards 2020 Winner - Operation Unified Response, West Metro Fire Rescue
silver
winner

Entrant Company

West Metro Fire Rescue

Category

Social Video / Government

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - The Erika Legacy Foundation Enso Logo, Mad Hatter Marketing
silver
winner
The Erika Legacy Foundation

Entrant Company

Mad Hatter Marketing

Category

Design & Print / Logo

Country / Region

Canada

2020
Web Based Production
NYX Awards 2020 Winner - Earn, Declare, Benefit, BBC Studioworks/Shoot You Ltd
silver
winner
European Commission

Entrant Company

BBC Studioworks/Shoot You Ltd

Category

Web Based Production / Animation

Country / Region

United Kingdom