2020

NYX Awards - 2020 Silver Winner Winner: C-4 Analytics

Email Blast Strategy Generates Incredible Engagement

Entrant Company

C-4 Analytics

Category

Design & Print (NEW) / Promotional / Branding

Client's Name

All American Ford of Old Bridge

Country / Region

United States

Experience Level

Agency

Email Marketing campaign that assessed & corrected issues with their underperforming prior eblasts. We reduced the number of images in the eblast, and the overall file size of our code. We utilized larger amounts of live-text content while enhancing our call-to-actions with more sophisticated tracking. Lastly, we optimized the email by reducing unnecessary and/or under-performing areas to help simplify the deliverable. Our optimized eblast showed an amazing increase in all metrics across the board.

Credits

C-4 Analytics
Steven Szontagh
C-4 Analytics
Gina Day
C-4 Analytics
Billy Sawyer
2020
Social Video
NYX Awards 2020 Winner - Volker Hoven's Video Portrait, Michael Tobias Content Marketing Ltd.
silver
winner
SPD Sprockhövel, FDP Sprockhövel, WfS Freie Wähler

Entrant Company

Michael Tobias Content Marketing Ltd.

Category

Social Video / Political

Country / Region

Germany

2020
Design & Print
NYX Awards 2020 Winner - Emmanuel College rebrand, Paper Monkey
silver
winner
Emmanuel College, University of Queensland

Entrant Company

Paper Monkey

Category

Design & Print / Promotional / Branding

Country / Region

Australia

2020
Photography
NYX Awards 2020 Winner - Western Digital Women's Day Initiative, Jones Digital Media
silver
winner

Entrant Company

Jones Digital Media

Category

Photography / People / Portrait

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Mosino Hospitality Explainer, Key West Video
silver
winner

Entrant Company

Key West Video

Category

Non-Broadcast / Animation

Country / Region

Canada