2020

NYX Awards - 2020 Silver Winner Winner: Morris Animal Foundation

Spaying. Neutering Large-Breed Dogs

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Client's Name

Country / Region

United States

Experience Level

Internal

“Spaying or neutering large-breed dogs can put them at a higher risk for obesity and, if done when the dog is young, nontraumatic orthopedic injuries,” was the lead in a July 17, 2019, Morris Animal Foundation press release.
The release detailed a study the Foundation conducted that found dogs that were spayed or neutered were 50% to 100% more likely to become overweight or obese, regardless of a dog’s age at the time of surgery. The study also concluded that dogs spayed or neutered before 6 months of age were at a 300% greater risk of sustaining nontraumatic orthopedic injuries.
The goal of the press release was to provide dog owners and veterinarians new information to consider when deciding on when to spay or neuter their dog, especially when considering the long-term health of their pet.
The release performed very well, with 164 total stories and a potential circulation of more than 187 million. This is considerably more successful than most Foundation press releases, which usually average less than 10 stories. A third of those stories ran in October, after a pitched Washington Post story revived interest in the controversial topic.

Credits

Chief Marketing Officer
Carol Borchert
Public Relations Associate Director
Sean Anderson-Vie
2020
Design & Print
NYX Awards 2020 Winner - Logo design for Farzian Holdings, OWDT
silver
winner

Entrant Company

OWDT

Category

Design & Print / Logo

Country / Region

United States

2020
Branded Content
NYX Awards 2020 Winner - Litter Genie 3-Step Process Video, Rebel Gail Communications
silver
winner

Entrant Company

Rebel Gail Communications

Category

Branded Content / Animation

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Pixage New Website, KoçSistem Bilgi ve IletiSim Hizmetleri A.S
silver
winner
Internal Team

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Website / Business to Business

Country / Region

Turkey

2020
Social Video
NYX Awards 2020 Winner - WITNESS PROJECT 2020, Multipleoutlet Productions
silver
winner
UJA FEDERATION OF NY

Entrant Company

Multipleoutlet Productions

Category

Social Video / Nonprofit

Country / Region

United States