2020

NYX Awards - 2020 Silver Winner Winner: Morris Animal Foundation

Spaying. Neutering Large-Breed Dogs

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Client's Name

Country / Region

United States

Experience Level

Internal

Gallery

About The Entry

“Spaying or neutering large-breed dogs can put them at a higher risk for obesity and, if done when the dog is young, nontraumatic orthopedic injuries,” was the lead in a July 17, 2019, Morris Animal Foundation press release.
The release detailed a study the Foundation conducted that found dogs that were spayed or neutered were 50% to 100% more likely to become overweight or obese, regardless of a dog’s age at the time of surgery. The study also concluded that dogs spayed or neutered before 6 months of age were at a 300% greater risk of sustaining nontraumatic orthopedic injuries.
The goal of the press release was to provide dog owners and veterinarians new information to consider when deciding on when to spay or neuter their dog, especially when considering the long-term health of their pet.
The release performed very well, with 164 total stories and a potential circulation of more than 187 million. This is considerably more successful than most Foundation press releases, which usually average less than 10 stories. A third of those stories ran in October, after a pitched Washington Post story revived interest in the controversial topic.

Featured Media

Credits

Chief Marketing Officer
Carol Borchert
Public Relations Associate Director
Sean Anderson-Vie
2020
Design & Print
NYX Awards 2020 Winner - Emmanuel College rebrand, Paper Monkey
silver
winner
Emmanuel College, University of Queensland

Entrant Company

Paper Monkey

Category

Design & Print / Promotional / Branding

Country / Region

Australia

2020
Website
NYX Awards 2020 Winner - Website of Law Office of Stanley A. Davis, MediaSmack
silver
winner
Law Office of Stanley A. Davis

Entrant Company

MediaSmack

Category

Website / Law & Legal Services

Country / Region

United States

2020
Broadcast / Television
NYX Awards 2020 Winner - IMTS Network Week, AMT - Association for Manufacturing Technology
silver
winner
IMTS Network

Entrant Company

AMT - Association for Manufacturing Technology

Category

Broadcast / Television / News

Country / Region

United States

2020
Social Video
NYX Awards 2020 Winner - Z-IGTV, Moms Don't Have Time to Read Books
silver
winner
Zibby Owens

Entrant Company

Moms Don't Have Time to Read Books

Category

Social Video / Entertainment

Country / Region

United States