Jewel-Osco

Jewel-Osco supermarkets wanted to promote that they have everything you need for a Thanksgiving feast. To draw attention, we created a TV ad using humor. A family is seated around the Thanksgiving table whispering messages to one another that we can hear. However, with each whisper, the wording changes to something similar sounding/rhyming each time — reminiscent of what happens in the kids’ game "Telephone." We ended the ad with Jewel's lowest price turkey promo, as well as some other Thanksgiving items, including beverages placed in the scene. The response was delicious!