2024
Entrant Company
Layer
Category
Video - Cinematography
Client's Name
Amazon Games
Country / Region
United States
Experience Level
Agency
In the games as a service era we’re all too familiar with new weapon drops but to use that content to regain lapsed players and satisfy the hardcore fans you need a multilayered hook. The Greatsword offers many threads to pull from, its weight, its history, its force. Our task was to justify this weapon with a trailer as powerful as the weapon itself.
Using these themes we drew up a familiar narrative, the master and apprentice. The script reflects this motif using the Greatsword as our magical heirloom which allowed us to accomplish a secondary goal for the hardcore fans, showing off the weapon’s ability tree while keeping the whole package engaging for a casual audience. We slotted in ancient pottery inspired motion graphics with gameplay examples of each attack showing off all six of the Greatswords capabilities.
Entrant Company
Ragdoll
Category
Video - Games
Country / Region
Norway
Entrant Company
Christopher Jessup
Category
Website - Music
Country / Region
United States
Entrant Company
Layer
Category
Video - Trailers
Country / Region
United States
Entrant Company
Layer
Category
Video - Social Media
Country / Region
United States