Expert Design & Installation That Make Dreams Reality

As one of the nation’s leaders in Audio and Video consumer electronics and home entertainment, World Wide Stereo has built a 40-year reputation on integrity, top-quality, personalized service, smart home integration, and competitive pricing. Focused on its long-term goals of scaling revenue, reducing total cost of ownership, and supporting a best-in-class commerce experience, World Wide Stereo decided to migrate their ecommerce platform from Workarea to Shopify Plus.

CQL and World Wide Stereo crafted a personal, boutique shopping experience that highlights the prestige of working with the brand in its elevated showrooms and custom installation services. Designed to support both novice and experienced customers alike, the new website showcases a modernized brand refresh, an updated user experience that encourages engagement, powerful third party partnerships, and an easy navigation for visibility into both eCommerce and Design & Integration services.

World Wide Stereo engaged with CQL in a light brand refresh to bring new ideas and styles into its brand design. Using style explorations and mood boards, CQL introduced new typography, texturing, expanded color palettes and optimized UI layouts that felt more unified and contemporary, while portraying World Wide Stereo’s brand story.

Supporting both novice and experienced customers throughout their product exploration, the new site design offers a heightened visual experience, as well as brand flexibility for shoppers to go from World Wide Stereo’s ecommerce site to the premium experience found in Design & Installation.

The migration to Shopify Plus simplified business and technical complexity, enabling World Wide Stereo’s team to focus on marketing and merchandising instead of development. With a new mobile-first experience and a content management solution to build on World Wide Stereo’s expertise, customer support, and national reputation, World Wide Stereo has redefined smart technology solutions.