2024

NYX Awards - 2024 Gold Winner Winner

Each Drop Counts - The Broward Water Partnership

Entrant Company

The Mosaic Group

Category

Marketing Campaign - Sustainability Marketing Campaign (New)

Client's Name

Broward Water Partnership

Country / Region

United States

Experience Level

Agency

Each Drop Counts is a conservation initiative created by the Broward Water Partnership, a collaboration of local governments with the goal of promoting water-saving practices among households throughout Broward County, Florida. The project highlights the direct link between water conservation and financial savings, advocating for simple actions like turning off taps, fixing leaks, and installing high-efficiency toilets and faucets. By raising awareness and providing education, the initiative encourages behavior change and empowers residents to reduce water consumption. Through partnerships with local utilities and businesses, "Each Drop Counts" aims to incentivize the adoption of water-efficient fixtures and facilitate leak detection and repair. The project's ultimate goal is to achieve significant water and cost savings while contributing to environmental conservation efforts in Broward County.

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