Haggar x HireInfluence: Amplifying Brand Stories

Haggar's influencer marketing campaign for the 2023/2024 period has set a new standard in digital engagement, showcasing outstanding performance across Instagram, TikTok, and beyond. This annual campaign encapsulates Haggar and HireInfluence’s strategic partnership, execution, and future-forward vision.
Strategic Approach and Execution
The campaign strategy was centered on quarterly campaigns, leveraging a curated mix of influencers to deliver consistent, captivating content. This alignment fostered brand resonance, translating into over 20 million impressions—well beyond the initial goal of 8 to 12 million.
Instagram Success
Instagram emerged as a powerhouse platform, demonstrating exceptional engagement:
Organic Reach: Over 2.79 million impressions and a 4.31% engagement rate.
Paid Reach: An impressive 16.96 million impressions with an 8.79% engagement rate, driven by IG Reels.
TikTok and Emerging Platforms
TikTok, although a small portion of the overall annual efforts, showed a healthy organic engagement rate at 6.54%. The paid content on TikTok also maintained a respectable ER of 3.75%.
Benchmark Surpassing Engagement
Haggar's Instagram engagement rates surpassed industry benchmarks:
Organic IG Reel: 5.09% engagement rate, exceeding the fashion industry norm.
Paid IG Reel: A remarkable 17.89% engagement rate, showcasing impactful targeting.
Platform and Content Insights
IG Reels emerged as a standout format, commanding attention with an 18.96% engagement rate, while IG Carousel content maintained a strong connection with the audience.
Conclusion
Haggar's 2023/2024 influencer marketing campaign epitomizes innovation and effectiveness, exemplifying a model partnership between Haggar and HireInfluence. This comprehensive approach, underscored by strategic insights and impactful storytelling, sets the stage for continued digital growth and market leadership in 2024 and beyond.