2024
Entrant Company
HireInfluence
Category
Social Media - Social Influencer Marketing
Client's Name
Haggar
Country / Region
United States
Experience Level
Agency
Haggar's influencer marketing campaign for the 2023/2024 period has set a new standard in digital engagement, showcasing outstanding performance across Instagram, TikTok, and beyond. This annual campaign encapsulates Haggar and HireInfluence’s strategic partnership, execution, and future-forward vision.
Strategic Approach and Execution
The campaign strategy was centered on quarterly campaigns, leveraging a curated mix of influencers to deliver consistent, captivating content. This alignment fostered brand resonance, translating into over 20 million impressions—well beyond the initial goal of 8 to 12 million.
Instagram Success
Instagram emerged as a powerhouse platform, demonstrating exceptional engagement:
Organic Reach: Over 2.79 million impressions and a 4.31% engagement rate.
Paid Reach: An impressive 16.96 million impressions with an 8.79% engagement rate, driven by IG Reels.
TikTok and Emerging Platforms
TikTok, although a small portion of the overall annual efforts, showed a healthy organic engagement rate at 6.54%. The paid content on TikTok also maintained a respectable ER of 3.75%.
Benchmark Surpassing Engagement
Haggar's Instagram engagement rates surpassed industry benchmarks:
Organic IG Reel: 5.09% engagement rate, exceeding the fashion industry norm.
Paid IG Reel: A remarkable 17.89% engagement rate, showcasing impactful targeting.
Platform and Content Insights
IG Reels emerged as a standout format, commanding attention with an 18.96% engagement rate, while IG Carousel content maintained a strong connection with the audience.
Conclusion
Haggar's 2023/2024 influencer marketing campaign epitomizes innovation and effectiveness, exemplifying a model partnership between Haggar and HireInfluence. This comprehensive approach, underscored by strategic insights and impactful storytelling, sets the stage for continued digital growth and market leadership in 2024 and beyond.
Entrant Company
Rainbow Trout Films Ltd
Category
Video - Short Form Video
Country / Region
United Kingdom
Entrant Company
Avrett Free Ginsberg
Category
Video - Animation
Country / Region
United States
Entrant Company
National Automobile Dealers Association
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
80/20 Digital
Category
Marketing Campaign - Marketing ROI Excellence (New)
Country / Region
Australia