2024

NYX Awards - 2024 Gold Winner Winner

SFC Group | Self ProMoletion | Website

Entrant Company

SFC Group

Category

Website / Self-Promotion

Client's Name

Country / Region

United States

Experience Level

Agency

We're a woman-owned agency hell-bent on making a difference in the agency world. And while we've demonstrated our expertise over the past 5 years through award-winning work for clients, it was time to put our creative acumen to work marketing ourselves. So we created a graphics-heavy campaign with a dual purpose — raising awareness around a common and deadly disease while highlighting our healthcare expertise and bold creative.

Unlike traditional marketing campaigns focused on promoting products or services, awareness campaigns offer a broader scope, allowing us to think outside the box and spread our creative wings. May was Melanoma and Skin Cancer Awareness Month, which presented a singular opportunity for our creative team to come up with something truly unique to set ourselves apart as both creative and 100% healthcare focused. Our target audience included small to mid-sized pharmaceutical, biotech, and healthcare companies looking for a creative agency to give their brand its day in the sun.

Melanoma is ugly. The physical appearance of melanoma lesions can often be irregular in shape, asymmetrical, and variegated in color. But not only is it physically unpleasant, it can have deadly consequences, making it "ugly" in more ways than one. Tongue-in-cheek copy paired with "less-than-beautiful" graphics are ideal for demonstrating the ugliness of melanoma. Digestible chunks of information focused on the ABCDEs of assessing moles keep content focused and memorable.

The planning process for this project happened at warp speed and was a collaborative effort. After striking upon the idea over the weekend, the team had a week to bring it all together. Two emails, a series of posters and postcards, a blog post, and several social posts were all written, designed, and produced, all driving to HolyMol-e.com. The web page both educated with rollovers offering additional information on the ABCDEs while demonstrating our creative acumen and healthcare savvy. We also sourced a number of items to be delivered to staff and another set offered as a giveaway for contacting SFC Group. It was an all-hands-on-deck effort that produced a beautifully unique awareness campaign, both for melanoma and for ourselves.

2024
Video
NYX Awards 2024 Winner - EPPD RECRUITING 2024
gold
winner
CITY OF EL PASO

Entrant Company

SINCLAIR BROADCAST GROUP

Category

Video / Budget below $3000

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - SCAD Savannah
gold
winner

Entrant Company

Savannah College of Art & Design

Category

Video / Educational

Country / Region

United States

2024
Content Marketing
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change.
gold
winner

Entrant Company

Gravity Global

Category

Content Marketing / B2B Branded Content Campaign

Country / Region

United Kingdom

2024
Strategic Campaign
NYX Awards 2024 Winner - Enhanced Brand Identity
gold
winner

Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States