The Imperial College London Maths School

Imperial College London Mathematics School embarked on a mission to introduce itself to the academic landscape, catering to 17-18-year-olds with a passion for further maths. Their goal was to attract applicants, parents, and teachers, spreading awareness and generating interest in their unique educational offering. To achieve this, they sought a promotional video that would captivate their audience and convey the essence of their institution.
Drawing from our experience with similar projects for various Group schools in London, we crafted a promotional video rooted in authenticity and natural storytelling. Our approach centered on traditional interviews, allowing key stakeholders to share their genuine experiences and insights. We carefully structured the narrative to showcase the school's distinctive benefits, emphasize the importance of further maths education, and elucidate potential career pathways for prospective students.
The primary challenge we faced with this project was the non-existence of the school during filming. At the time, the institution was still under construction, necessitating a creative approach to convey its essence without physically showcasing it. We navigated this challenge by strategically incorporating scenes from various schools and university settings, alluding to the future institution without explicitly revealing it.
In crafting the video, we opted for a semi-scripted format, striking a delicate balance between authenticity and delivering essential messages effectively. This approach ensured that the video remained engaging and relatable while effectively conveying crucial information about the school and its offerings.
Following the release of the promotional video, Imperial College London Mathematics School witnessed a tangible impact on their outreach efforts. The video garnered increased leads and applications, effectively doubling the size of their prospective student pool. This success story underscores our ability to tailor content specifically for educational institutions, leveraging storytelling to resonate with diverse demographics and achieve tangible results.