2024

NYX Awards - 2024 Gold Winner Winner

Interactive Kiosk Design at GMU Leadership Launch 2023

Entrant Company

The T!LT Group

Category

Strategic Campaign / Interactive Brand Experience

Client's Name

GEORGE MASON UNIVERSITY

Country / Region

United States

Experience Level

Agency

This event was a departure from our previous fundraising

projects, as it was a kick-off party designed to drum up support

before any money had been raised. Our client was eager to

leverage this program as a springboard for their fundraiser,

setting the tone for the rest of the campaign. Between the

environmental design, speakers, and activities, they hoped to

strike a balance between subtlety and impact while considering

the event’s venue and time limitations.

To address

the spatial restrictions, we partitioned the ballroom and created

multiple, unique engagement areas. This also gave us the ability

to include all the activities the client hoped to offer over the

course of the evening. Between building informational kiosks

and refining the event’s main messaging, we supported our

clients as true partners and delivered a memorable experience

for their attendees.

Credits

The T!LT Group
Carlo Tamburro
The T!LT Group
Shaina Desotelle
The T!LT Group
Sekilah Calvin
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