Underground, Underdog: The Eavor Story

How does a charismatic businessman convince a group of geoscientists and engineers to quit their jobs in oil and gas to pursue an unproven idea?
Underground Underdog takes us on a journey with visionary Paul Cairns and his passionate team as they take a concept scribbled onto a cocktail napkin and transform it into a geothermal company that’s raised over half a billion dollars.
The Eavor story spotlights a trailblazing startup on a mission to make geothermal energy scalable worldwide for the first time in history. Contrary to seasoned professionals in the industry, who have considered the idea far-fetched, a closed-loop system can harness the heat generated by the Earth’s core, which is a near-infinite source of energy that can provide power across the planet for generations to come.
This captivating story has garnered great organic engagement among fans, with a higher-than-average 36% of viewers having watched the full video. Moreover, there has been a consistent increase in watch rate, with impressions totalling hundreds of thousands.
Many of Eavor’s watchers, investors, and stakeholders, including energy giants prominent in the industry, acclaimed positive feedback. Compliments given to the film reflect inspiration, excitement, and an eagerness to be a part of its mission; furthermore, appreciation for how the film humanizes corporate stories in the industry.
The film has been screened live in both Canada and Germany. As Q4 approaches, continued promotion aims to showcase Eavor’s vision of more sustainable communities, cities, and industries. This story of achieving the seemingly impossible, something truly revolutionary, echoes the ambition WeMaple has in telling grassroots stories that can change the world.