2024

NYX Awards - 2024 Gold Winner Winner: 829 Studios

Flipz Holiday Social Campaign 2023

Entrant Company

829 Studios

Category

Social Media / Social Campaign

Client's Name

Flipz

Country / Region

United States

Experience Level

Agency

About The Entry

For the 2023 holiday season, 829 Studios partnered with Flipz to create a whimsical and engaging social media campaign that brought their iconic chocolate-dipped pretzels to life. Through a series of festive, animated scenes, 829 Studios' design team transformed the pretzels into charming holiday characters, each celebrating the season in a playful and imaginative way.
The social media assets were designed to resonate with Flipz's audience, sparking delight and driving organic engagement. This lighthearted approach fostered connection and nostalgia, bringing fun to followers' feeds during a time of year where brands are competing for attention.
With no paid media, the campaign garnered 56,000+ impressions, 1,000+ interactions, and over 900 likes and reactions across Instagram and Facebook, demonstrating the power of creative storytelling to drive results and increase brand visibility.

Credits

Creative Director
Christina Thorpe
Art Direction & Designer
Julie Zar
3D & Creative Designer
Dana Keller
Creative Designer
Jess Reills
Creative Designer & Photographer
Leah Kleiman
Creative Designer
Ron Abregu
Organic Social Strategist
Laura MacAdam
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