2024

NYX Awards - 2024 Gold Winner Winner: Qingsong Li

LITTLE DREAM GARDEN body care series

Entrant Company

Qingsong Li

Category

Advertising & Design / Packaging Design (Series)

Client's Name

LITTLE DREAM GARDEN

Country / Region

China

Experience Level

Agency

The packaging of the LITTLE DREAM GARDEN body care series is visually attractive and aligned with modern minimalist aesthetic trends, fostering an emotional connection between the brand and consumers. It elegantly incorporates fragrance elements to convey natural and pure qualities, evoking gentle care and natural nourishment for the skin. The design also considers user experience, including single-use quantity, frequency of use, and accessibility, enhancing practicality and convenience.
The body lotion comes in a transparent bottle with a sleek cylindrical design, allowing users to see the lotion containing VC golden beans, promoting product transparency and user trust. The pump head design is user-friendly and effectively isolates the product from the air, preventing oxidation of key ingredients such as niacinamide, ensuring optimal activity and effectiveness throughout its lifespan.
The peeling gel and hair removal cream are packaged in three-section tubes in pink with clear or silver colours, complementing the rose scent and emphasizing their gentle nature. The transparent section lets users monitor the remaining amount, enhancing user-friendliness. The flip-up lid design simplifies the opening, enhancing convenience.
The scrub container also comes in a tube with a flip-up lid. Its orange-pink colour complements the fresh citrus scent, giving it a vibrant and warm feel.
The brand's use of recyclable materials such as PET demonstrates its commitment to incorporating eco-friendly concepts into the design, inspiring user resonance and promoting a sustainable lifestyle.

Credits

Designer
Qingsong Li
2024
Integrated Marketing
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Entrant Company

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Category

Integrated Marketing / Intergrated Marketing / Other__

Country / Region

United States

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Video
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Entrant Company

SINCLAIR BROADCAST GROUP

Category

Video / Budget below $3000

Country / Region

United States

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Website
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Entrant Company

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Category

Website / School / Universities

Country / Region

United States

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Marketing Campaign
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Entrant Company

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Category

Marketing Campaign / Branding Strategy Campaign

Country / Region

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