2024
Entrant Company
Qingsong Li
Category
Advertising & Design / Packaging Design (Series)
Client's Name
LITTLE DREAM GARDEN
Country / Region
China
Experience Level
Agency
The packaging of the LITTLE DREAM GARDEN body care series is visually attractive and aligned with modern minimalist aesthetic trends, fostering an emotional connection between the brand and consumers. It elegantly incorporates fragrance elements to convey natural and pure qualities, evoking gentle care and natural nourishment for the skin. The design also considers user experience, including single-use quantity, frequency of use, and accessibility, enhancing practicality and convenience.
The body lotion comes in a transparent bottle with a sleek cylindrical design, allowing users to see the lotion containing VC golden beans, promoting product transparency and user trust. The pump head design is user-friendly and effectively isolates the product from the air, preventing oxidation of key ingredients such as niacinamide, ensuring optimal activity and effectiveness throughout its lifespan.
The peeling gel and hair removal cream are packaged in three-section tubes in pink with clear or silver colours, complementing the rose scent and emphasizing their gentle nature. The transparent section lets users monitor the remaining amount, enhancing user-friendliness. The flip-up lid design simplifies the opening, enhancing convenience.
The scrub container also comes in a tube with a flip-up lid. Its orange-pink colour complements the fresh citrus scent, giving it a vibrant and warm feel.
The brand's use of recyclable materials such as PET demonstrates its commitment to incorporating eco-friendly concepts into the design, inspiring user resonance and promoting a sustainable lifestyle.
Credits
Entrant Company
300FeetOut
Category
Marketing Campaign / Branding Strategy Campaign
Country / Region
United States
Entrant Company
BKR Marketing Service Co.,Ltd.
Category
Integrated Marketing / Nonprofit
Country / Region
Taiwan
Entrant Company
SGS North America Inc.
Category
Video / Corporate
Country / Region
United States
Entrant Company
Union for International Cancer Control - World Cancer Day
Category
Public Relations Campaign / Community Engagement
Country / Region
Switzerland